Peugeot is one of the oldest car brands in the world, tracing its industrial roots to 1810 and building its first automobile in 1889. Today it is part of Stellantis, the group formed by the 2021 merger of PSA and Fiat Chrysler, and sits as one of the group’s mainstream European volume brands.
The company is known for its hatchbacks and crossovers, its distinctive i-Cockpit cabin layout - a small steering wheel below a raised instrument display - and, historically, for the GTi badge. The 205 GTi of the 1980s remains one of the defining hot hatches of its era, and the GTi name carries weight that Peugeot had largely retired in recent years.
The E-208 GTi revives that badge for the electric age. Based on the e-208 supermini but with a substantially reworked chassis and a single powerful front motor, it is Peugeot’s attempt to translate the GTi formula - accessible, focused, front-wheel-drive performance - into a battery-electric car.